A journal about the things I love, the things I'm learning and the things I can't stop thinking about

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Fashion • Beauty • Interiors • Travel • Business • Motherhood • Culture • People • Life •

Fashion • Beauty • Interiors • Travel • Business • Motherhood • Culture • People • Life •

After years spent working in fashion, e-commerce and luxury retail, I started byFionaWood as a way of sharing the things I discovered along the way.

The business has changed. The curiosity hasn't.

So this is the next chapter.

Welcome to my journal.

The byFionaWood Podcast began as a conversation about fashion and the businesses behind it.

It has evolved into something broader: conversations with founders, creatives, experts and people with a story worth hearing.

With a strong focus on the connection between astrology and fashion, Fiona is joined by our resident astrologer Noura Bourni once a month to discuss the finer patterns and details that determine our shopping habits.

Listen wherever you get your podcasts.

THE PODCAST •

THE PODCAST •

JOURNAL •

JOURNAL •

Journal
The best cream knits to wear now
The best cream knits to wear now

A curated selection of some of the best cream knits to buy now and wear now, and hopefully for many seasons to come.

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After watching Love Story; Everyone is reaching for 90s style pieces
After watching Love Story; Everyone is reaching for 90s style pieces

Everyone is obsessed with the minimalistic, simple style of the 90s. Here are some pieces to buy and wear now, to recreate some of Carolyn Bessette’s iconic looks from Love Story

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What I get asked for as a Personal Shopper
What I get asked for as a Personal Shopper
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On My April Wish List
On My April Wish List

A few bits and pieces that I am loving for April, and the upcoming Spring Season.

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JOIN OUR COMMUNITY •

JOIN OUR COMMUNITY •

Chanel 25 bag is one of our most requested models this season 👀👜 If you have one on your wish list - let us know by messaging via our usual chat or email at personalshopping@byfionawood.com 💌 #chanel25 #personalshopperlondon #chanelsourcing
Scroll to see some of our favourite finest creations from @boghossianjewels 👀💎👉🏻 To learn about the brand and see more of their beautiful designs, message us via our usual chat or email at personalshopping@byfionawood.com
some cool suede bags by @gabrielahearst we are loving for the upcoming fall winter season 👀👉🏻 #suedebags #fallstyleinspo #fallaccessories #gabrielahearst
Check out our latest August wish-list in our journal today, on ByFionaWood.com 👀 link in our bio